Sports giant Puma have partnered with Jamaican fashion designer and daughter of Bob Marley, Cedella Marley to design the new olympic costume for the island's 2012 track and field team.
Speaking to Vogue.co.uk the Cedella revealed,
"It'll be Grace Jones meets my Dad - very music inspired and a bit retro," says Marley, who began designing clothes while she was on tour with Ziggy Marley and the Melody Makers, a band comprised of her brothers and sisters. "I'm trying to weave a red, gold and green tag on the inside but really it's about the athletes. There will be elements of Dad's look about it though, especially him in those tracksuits he used to wear - I'll be bringing that too. I'm sure he's smiling down right now."
This isn't the first time Puma have enlisted the help of a Jamaican native to help boost product sales, the sports brand also worked along side eccentric dancehall artist, Elephant man using his 'All Out' single, for its 2004 Olympic campaign. It looks like the "Land of wood and water" trained them well!
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