I Heart Fashion: Levi's Curve ID

The denim architects at Levi's have recently launched the innovative 'Levi's Curves ID'. Fusing technology with some serious booty analysis-a process which included having to scan the curves of 60,000 women, Levi's have finally ended the old age angst of finding a pair of jeans that ACTUALLY FIT!

Like most women of colour, we often tend to have quite a round  rare end to the delight of many I'm sure, but to the frustration of thousands of women who like myself, dread having to shop for a pair of jeans that works for our curves instead of working against it.

Using a few step by step calculations to determine your personal ID and Levi's promises to find you the perfect pair of jeans for your figure. In the words of the denim genius' themselves "Don't blame yourself. Blame the jeans".

Adore with caution!